Why do Bloggers Care About Their Statistics?

This week is gonna be filled with super important exams for me, but right now my brain is overflowing with blog post ideas that beg to be written???? I really hate my brain sometimes.

Anyways, I made a blog post a few weeks ago about comparing your blogging statistics with other bloggers’. In that post, I mentioned that I always get jealous of how well other blogs are doing stats-wise. That got me thinking about why we even care about stats in the first place. (I know there are a few lucky people out there who don’t care about their stats, but I’m not one of them and I don’t think you are.) Aren’t we here to talk about books? Why does the amount of engagement we get on our posts matter? I narrowed it down to a few reasons, and today I’m gonna share them with you!

We put a lot of effort into our blogs, and our stats are the fruit of our hard work.

Planning what you’re gonna say in a post and getting all the words out takes a lot of time and brain power. I, personally, have to edit a lot to cut out unnecessary phrases because I love to ramble.

Don’t even get me started on formatting. The WordPress block editor can be such an asshole sometimes, and it’s so annoying when you have a clear picture in your head of what you want a post to look like, but WordPress just. Won’t. Cooperate. Ughhhhhh.

Additionally, a lot of bloggers, myself included, design graphics for their sites and posts. And if we’re writing a post talking about a book or multiple books, searching for their covers and including them in our posts, along with their links and whatnot, is extremely tedious for something that your readers will probably just glance over.

I haven’t even mentioned the other factors that affect blog growth, like blog hopping, promoting on social media, etc.

Bottom line, it takes a lot of time and effort to run a blog, and nobody wants their hard work to go unrewarded. For most people, the reward comes in the form of statistics.

We want to engage with more people.

I feel like the reason most of us started our book blogs was to talk about books with other people. Stats indicate how many people are engaging with our content and reading what we have to say.

We also want to scream about our favorite books so that more people will read them. How can people add them to their TBRs if nobody is reading our content?

Malka @ Paper Procrastinators actually wrote an insightful post a while ago about why they enjoy looking at their stats page. It highlights why looking at stats can actually be encouraging. Malka stated that they are happy even if a post just gets ten likes or four comments, because it means that their post generated engagement.

Stats show us what’s working and what’s not.

Maybe you’re experimenting on what time of day works best to upload. Maybe you’re unsure of what blog posts you want to write, so you’re letting your followers decide through your stats. Stats show us what posts work and which don’t.

Stats are a factor that publishers, blog tour hosts, etc. consider.

Isn’t that why we have to put our stats and follower counts on our Edelweiss and Netgalley bios? They help publishers decide whether they want to send you a free review copy of your anticipated release or not. People who have larger audiences have a higher chance of being granted access to advanced reader copies (arcs) because publishers want more people to be exposed to their books. They can’t just hand out free copies to anyone, sadly.

Blog tour hosts also consider your stats if you’ve signed up for a blog tour. Along with whether you’re an own voices reviewer or not (for books that feature diversity) and your capacity to give a convincing review of a book, site views also have to be taken into account. It’s a blog tour after all. The goal is to promote the book and help it reach a larger number of people.

And there we have it. All of the hypothetical reasons why bloggers care about their stats. What I realized while writing this post is that stats aren’t demons as long as we don’t allow them to be. Who would’ve thought?

I’d love to chat with you in the comments! Is there anything I missed? How do you feel about statistics? Any tips on how to stay away from WordPress and social media because you have to study? (Asking for a friend, who is me.)