Why do Bloggers Care About Their Statistics?

This week is gonna be filled with super important exams for me, but right now my brain is overflowing with blog post ideas that beg to be written???? I really hate my brain sometimes.

Anyways, I made a blog post a few weeks ago about comparing your blogging statistics with other bloggers’. In that post, I mentioned that I always get jealous of how well other blogs are doing stats-wise. That got me thinking about why we even care about stats in the first place. (I know there are a few lucky people out there who don’t care about their stats, but I’m not one of them and I don’t think you are.) Aren’t we here to talk about books? Why does the amount of engagement we get on our posts matter? I narrowed it down to a few reasons, and today I’m gonna share them with you!

We put a lot of effort into our blogs, and our stats are the fruit of our hard work.

Planning what you’re gonna say in a post and getting all the words out takes a lot of time and brain power. I, personally, have to edit a lot to cut out unnecessary phrases because I love to ramble.

Don’t even get me started on formatting. The WordPress block editor can be such an asshole sometimes, and it’s so annoying when you have a clear picture in your head of what you want a post to look like, but WordPress just. Won’t. Cooperate. Ughhhhhh.

Additionally, a lot of bloggers, myself included, design graphics for their sites and posts. And if we’re writing a post talking about a book or multiple books, searching for their covers and including them in our posts, along with their links and whatnot, is extremely tedious for something that your readers will probably just glance over.

I haven’t even mentioned the other factors that affect blog growth, like blog hopping, promoting on social media, etc.

Bottom line, it takes a lot of time and effort to run a blog, and nobody wants their hard work to go unrewarded. For most people, the reward comes in the form of statistics.

We want to engage with more people.

I feel like the reason most of us started our book blogs was to talk about books with other people. Stats indicate how many people are engaging with our content and reading what we have to say.

We also want to scream about our favorite books so that more people will read them. How can people add them to their TBRs if nobody is reading our content?

Malka @ Paper Procrastinators actually wrote an insightful post a while ago about why they enjoy looking at their stats page. It highlights why looking at stats can actually be encouraging. Malka stated that they are happy even if a post just gets ten likes or four comments, because it means that their post generated engagement.

Stats show us what’s working and what’s not.

Maybe you’re experimenting on what time of day works best to upload. Maybe you’re unsure of what blog posts you want to write, so you’re letting your followers decide through your stats. Stats show us what posts work and which don’t.

Stats are a factor that publishers, blog tour hosts, etc. consider.

Isn’t that why we have to put our stats and follower counts on our Edelweiss and Netgalley bios? They help publishers decide whether they want to send you a free review copy of your anticipated release or not. People who have larger audiences have a higher chance of being granted access to advanced reader copies (arcs) because publishers want more people to be exposed to their books. They can’t just hand out free copies to anyone, sadly.

Blog tour hosts also consider your stats if you’ve signed up for a blog tour. Along with whether you’re an own voices reviewer or not (for books that feature diversity) and your capacity to give a convincing review of a book, site views also have to be taken into account. It’s a blog tour after all. The goal is to promote the book and help it reach a larger number of people.

And there we have it. All of the hypothetical reasons why bloggers care about their stats. What I realized while writing this post is that stats aren’t demons as long as we don’t allow them to be. Who would’ve thought?

I’d love to chat with you in the comments! Is there anything I missed? How do you feel about statistics? Any tips on how to stay away from WordPress and social media because you have to study? (Asking for a friend, who is me.)

50 thoughts on “Why do Bloggers Care About Their Statistics?

  1. I love what you said in your concluding paragraph – stats aren’t demons unless we make them so. Stats have such a bad rap, and I feel like it seems they only get mentioned in a negative fashion. However, there are important things – especially it’s not just for arcs or shoving them in other’s faces. It totally helps gauge if our content is just going into the void or if we are helping to connect with the community like we want. Wonderful post, Caitlin, and you summed it up so well. As good luck!!

    Liked by 1 person

  2. I love this post, Caitlin! I think stats can be a really great thing to look at (and motivational at times), until you start associating it with self-worth — though that’s not usually the blogger’s fault, since it’s natural to feel like numbers dictate how ~great~ you are. I think for me, I feel the most rewarded when stats show me that people are liking and engaging with my content, because that’s what’s most important to me! I know people (including myself) often get frustrated when a post gets less traction than expected ❤ Great post!!

    Liked by 1 person

    1. so true! they’re great, but I have such a bad habit of caring too much about them. Yes, I love it when I see people engaging with it! but yeah, it’s pretty discouraging when a post that I expected to do well does worse than I expected. Thank you 💕

      Liked by 1 person

  3. Yep, this is all spot on! I so often see bloggers complaining about stats being evil (and I’ve definitely been in that boat myself) but they are useful and important in so many ways as well! It’s definitely gratifying when I post I’ve worked hard on gets higher views or engagement, and growing stats are great when it means I have better chances of getting approved for ARCs or blog tours. Thanks for this lovely post!

    Liked by 1 person

    1. thanks!! I’ve been right in the boat with you. I have really bad habit of assigning them too much worth and comparing it to how other blogs are doing. it really is an amazing feeling. thanks for the wonderful comment ❤❤


  4. I’m so glad I’m not the only one who loves the stats page! I feel like I spend way too much time refreshing it throughout the day, but it really is to see the “fruits” of my hard work. And I have started signing up for a fee blog tours and it really does hinge on your views! I didn’t really think about it being a thing but it makes sense if you only have a few slots. Thanks so much for sharing your thoughts on this!

    Liked by 1 person

    1. yes, it’s so so insightful, and especially when there’s progress, I love it ahhh!Good luck on getting into them! I’m sure you will and that you’ll do great on them ✨ thanks so much for sharing your thoughts as well!


  5. I personally really enjoy looking through my stats and it’s mainly for the reason you first mentioned. I generally work so long on a blog post so to see people appreciating the post makes me so happy! I especially love replying to comments and engaging! 🙂

    Liked by 1 person

    1. yes, I love it when I’ve worked hard on a post and I see it reciprocated! the ones I’ve worked the longest on actually do well?? I think? So I’m really happy about that! and the fact that you work hard on all of your posts is evident whenever I visit your blog, Emme! same, I love replying to comments, but when I let them pile up, which I have a bad habit of doing, they kinda get overwhelming tbh… ahhhh, but thank you so much for the incredible comment 💜💜💜

      Liked by 1 person

  6. I always look at my stats, and I feel so stupid when I feel sad because I have a ‘bad’ day.. As you mentioned I’m doing blogging to talk about books, but it is very nice to know that people are actually reading it!


    Liked by 1 person

  7. I started caring about my statistics because I heard that publishers will only give you ARCs if you have certain numbers, but at this point I’m too tired of waiting to reach those numbers and I don’t care anymore. 😂

    Now, I care about statistics mostly to improve my blog. For example, every month I aim to get slightly more views on my blog overall, but otherwise, I don’t really care about the other stats. All I really want to do is grow my blog in general, to improve my online voice, and to find more bookish friends. Over the past few months I’ve been trying to appeal to publishers to get ARCs, but now I’m just tired and I think it’s more worth it if I just write for myself rather than trying to fit into a certain standard. (I’m a slow reader anyway, so I really don’t know what made me think I could read more than 1 ARC each month 😅)

    Lovely post, Caitlin! 💕

    Liked by 1 person

    1. ohh, same!! I stopped caring too because I know I’ll get easily swamped by arcs anyway. plus, I like to focus on my reviews instead of the numbers! I also saw that you got approved for Infinity Son CONGRATS. i got approved too! do you wanna buddy read? (i would totally understand if you didn’t!)

      same to all of this! I think improving every month, no matter how small the improvement, is a healthy way of caring about stats! my goal is just not to have my blog’s growth go downhill because that’s really discouraging. I might actually try to appeal to them more. maybe even ask for physical arcs because that would be cool? but probably not since i’m an intl reader, plus my following is pretty small!

      thank you so much, Xandra 💜

      Liked by 1 person

      1. Oh congrats on getting approved for Infinity Son, too! I would love to buddy read it! But I’ve already read half of it, if that’s okay. Maybe you can just send me your thoughts for the beginning and then I’ll continue with you when you get to the middle? Whenever is fine for me!

        Liked by 1 person

  8. I really like that you expanded on your past post about stats with this one. I think that, for me, stats feel important mainly because of two of the things you pointed out: the effort we put in, and the correlation between high numbers & approved ARCs. Sometimes there is so much required effort to make even just a simple blog post, and the one’s that are more than simple require a lot of planning, editing, formatting, etc. and it can be a lot of work, just like you said! I especially loathe formatting on this website. WordPress is not very format-friendly at times. Whenever you put in all of that extra time trying to make something perfect, your hope is that other people will take in the content and make it feel worthwhile. Even though we probably shouldn’t care so much about stats, it can be a real bummer when a post doesn’t do as good as you thought it might. Honestly, I’ve noticed that some of my more random or lesser-effort posts do better than the ones that I was most excited for? I don’t really get it, lol.

    Liked by 1 person

    1. I actually didn’t mean to expound on it, but then while writing this post, I realized that I’ve been viewing stats as bad things for such a long time. but they’ve actually helped me as well?

      so true! wordpress really isn’t. I really don’t know what they were thinking of when they added blocks! I’ve spent hours trying to figure out how to make a post look like I envisioned it in my head, just because the app is so hard to format with!

      I honestly do put in lots of effort in all my posts, so when one of them doesn’t generate as much engagement as I would’ve liked, i get really sad. lol same! I feel like the ones I’m the most passionate about get the most traction. but those aren’t necessarily the ones I worked the longest on!

      Liked by 1 person

      1. Stats definitely aren’t a bad thing but I think that many of us let them have a negative impact on the way we see our own blogs and content, and I hope that with discussions like yours, we can take a step back from that and focus on the good instead! WordPress block editor is an absolute mess and I’ve stuck to primarily using the old editor except for specific things. The posts never look the way I want them to, but I eventually get tired of working on them lol. I definitely agree about the effort/passion thing and the engagements associated. It’s so hard to pinpoint what will do well, sometimes!

        Liked by 1 person

  9. I loved this post! I especially appreciate how you talked about all the facts that go into making a blog post, because you’re totally right! The stats make it all worth it! Even for linking up the covers, Chana and I have debated whether we should continue linking them. But I was able to check our stats to see if people were even clicking on the links! Once I saw that people were, it made sense to continue linking!

    I’m also so happy to see that you enjoyed my post enough to share it! It means so much to me!

    As for tips on how to stay off WordPress, I have none! Even when Paper Procrastinators has officially been on hiatus, I still find myself busy with the blog! 🙈

    Liked by 1 person

    1. thank you, Malka! that’s what I love about the WordPress stats! they allow you to see what link clicks brought people to your blog or what links they click on AHH IT’S THE BEST.

      of course, it was amazing!

      ahaha. I’m such an idiot for thinking I could stay off wordpress this long


  10. Ahh another fantastic discussion post, Caitlin! ❤ I love how you underline that yes, we all care about stats to some extend and they aren't as evil as we might feel. I have a love hate relationship with them, because I allow them to take a toll on my mental health at times, but they can be so helpful and so useful, too. It's awesome to see that a blog post I spent days working on has interested people, that people have read and commented on it and it feels like a reward for all of the hard work, so that's great to have that. It's also great to see what kind of posts people love the most – it's even better when you notice they are the posts you love writing, too haha 🙂
    Lovely post!! 🙂

    Liked by 1 person

  11. This is a wonderful post, Caitlin!❤️

    You definitely covered everything here. I’d have to say that I resonated with your first point best! If I find myself stressing about stats or worrying about the amount of views a post got, it’s usually because I loved the post and want it to be seen. I also wholeheartedly relate to the second point you made, that I just want to engage!! and talk to people!! and enjoy being a part of the blogosphere!! Because at the end of the day I’m just a Hufflepuff who loves making friends and then talking to them about books. XD

    Liked by 1 person

    1. I’m so glad it resonated with you Olivia! Ah, I’m so sad that some of your post don’t do as well as you hoped. I love reading all of your posts, and you are such a kind and hardworking person! You deserve to have all of your posts well-received 💖 you’re an engagement goddess though!! you’re able to comment so much, and all of your comments show that you’ve truly read the person’s post? it’s so amazing!

      Liked by 1 person

  12. Gosh I totally agree with everything about this post. I feel like I need to stop seeing my posts as low or not worthy because hey, I honestly just started being more consistent and intentional so of course they are going to be low. But it doesn’t mean that it’s necessarily a bad thing. I’ll have to remember that ❤ Thanks so much Caitlin!

    Liked by 1 person

  13. this is such a great discussions post (especially bc its so RELEVANT and relatable to meeee) stats can be really great, like you mentioned, bc they show engagment and what works and what doesnt but it’s also really hard when you start connecting it with your blog-worth (which, big no-no) you’re absolutely right, writing posts and making graphics and EDITING is so exhausting omg its nice to get validation
    great post 💖💖you covered everything so eloquently??? how??

    Liked by 1 person

    1. YOUR COMMENTS!! 😭💕 thank you!!!

      when i first started, I was so surprised by how LONG it took to make a blog and make a blog post. I also blog hopped a lot more and that took so much time! It’s incredibly validating to see that hard work reciprocated, and to see what types of posts work well and which don’t.

      But you’re so right!! When you start to associate it with your blog worth, it gets toxic. It’s something I regularly do, and I really need to work on blogging for me and not for the stats!

      Liked by 1 person

  14. Hi Caitlin! I just followed your blog and I’m in love with your design 😍
    I think you mentioned quite some interesting points in your list!
    I have a sort of love-hate relationship with statistics. I try my best handling my own blog, but it’s really unmotivating not to see it grow, despite the hard work. However, I have to remind myself even though I’m doing my best, I’m not doing, well … great. Statistics will answer to how many times you post and how popular and appreciated the content is. Sometimes they seem like a monster instead, but they’re just numbers. I think most bloggers, myself included, need to look at it like that, as information. I’m guilty of letting them define my worth.
    Great post 🙂

    Liked by 1 person

    1. Marta, I just found your blog too and I’m so in love with your reviews 😍😍 sorry I don’t really have time to comment on them right now!!
      Thank you so much though! I always worry about my design 😅

      So true! It’s so sad for me when a post I’ve worked hard on doesn’t get the reception I expect. And when I start comparing myself to other bloggers who are doing better than me.. that’s when stats really become monsters. But they’re just numbers—and numbers will never define our worth!
      Thanks for reading💚

      Liked by 1 person

      1. omg, really? you have no idea what that means to me haha I’m always insecure about my reviews!! thank you ❤
        I need to work harder trying to see my blog statistics as only numbers, but we can do it 😀

        Liked by 1 person

  15. So much yes to this! When I see people on Twitter bragging about how little they care about their stats I just kind of roll my eyes and think “sure, Jan” because seriously? The majority of us do and that’s okay! I’m definitely one of those people that wants to see their stats because I need to know that all of the time and effort I put into my posts means something.

    Liked by 1 person

    1. So glad that you agree!! Haha, I don’t really get how you can just not care about your stats? I understand that some are here for the friends and not the numbers, but if no one is really engaging with your posts, how can you have friends? and if you’re just talking about books, then what’s the point of talking about them to no one? I just think it all goes back to stats whether we like it or not!!

      Liked by 1 person

  16. I love it when my stats increase which is why the stats is something that I always check first when I log on into WordPress. But sometimes even after working hard; publishing posts, engaging with the community etc. I see my stats not doing well and it makes me sad T_T So I tried not tho think too much about it but it’s so hard.

    Liked by 1 person

    1. Yes, I love checking them! It can be toxic sometimes, but it’s very interesting too!
      Yeah, I get the feeling. Sometimes I work for hours on a post, or upload three times a week, but my stats just don’t increase as much as I wanted it to? It’s very discouraging, but I appreciate that people are being more vocal about the fact that it’s ok to feel bad about stats. I hope you’re getting the numbers that you deserve!

      Liked by 1 person

      1. It can be toxic but we just can’t help looking at them 😂 I can totally relate to that! When I work hard on my posts, I barely see any increase but sometimes the posts that I don’t put much effort on get better results 🤦‍♀️

        Liked by 1 person

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